APPLE inc. earth day print advertising - humour
Paragraph 1 There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours. Paragraph 2 Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it. |
The advertisement chosen is an Apple advertisement which was released in conjunction with Earth Day 2014. The advertisement is an Corporate Social Responsibility action or public relation move to be relatable to consumers. The headline of the print ad is “There are some ideas we want every company to copy” which has elements of horn blowing and humour. This is because it is indirectly mocking Samsung and every other technology companies that have mimicking their products. The type of body copy used in the advertisement is Institutional Copy which focused on Apple’s position on using renewable energy sources. This type of body copy was adopted to enhance Apple’s image to the general public. The introductory paragraph captures the solution to a problem being face worldwide, conserving energy. It stresses that Apple is concerned with the issue and hopes to see a world where products were made without harmful toxins. The supporting paragraph mentions Apple’s goals of conserving energy and reducing its carbon footprint. There is no subhead, slogan nor call-to-action. The visuals in the advertisement consists of a picture of a field with a lot of solar panels which grabs any viewer’s attention.
By Jeinthiran Kajaintharan, 1003C78432
LOST CARS OF THE 1980S – 1989
DODGE SHELBY DAKOTA PRINT ADVERTISEMENT
| Bad News Travels Fast The word is on the street. For the first time in 20 years, Carroll Shelby's gone to town on a rear wheel drive V-8 street machine. The new,limited edition Shelby Dakota. One very bad pickup. Check out the power. A pavement-blistering fuel-injected 5.2 liter V-8 hooked to an advanced 4-speed automatic transmission . Turning 0-60 in under 8.5 seconds. Get a grip on the suspension. A taut-combination of gas-charged shocks, Goodyear Eagle GT+4 radial on 15" aluminium wheels and rear anti-lock brakes. All adding up to the only true mid-size pick up with a very serious attitude about performance. The amazing V-8 Shelby Dakota. Very bad news from Carroll Shelby. Call 1-800-826-7366 for the authorized Shelby dealer nearest you. Outside CA, call 1-800-233-8868. THE NEW SHELBY DAKOTA. BUCKLE UP FOR SAFETY |
The print advertisement chosen is lost cars of the 1980s-1989 Dodge Shelby Dakota. The advertisement uses a catchy headline that says "Bad News Travels Fast" which will definitely grab viewer's attention. The headline is trying show how powerful the Shelby Dakota is, that makes it the talk of the town. The way the introduction of the paragraph is written, is catchy. The first part,"the word is on the street" shows that Shelby Dakota is the talk of the town. For the part "for the first time in 20 years, Carroll Shelby's gone to town on a rear wheel drive V-8 street machine" , tries to state that Carroll Shelby has never come out with a rear wheel drive V-8 street machine before in 20 years and it is their first time. "The new, limited edition Dakota Shelby" tells its audience that the Dakota Shelby is limited and is indirectly asking people to grab it quickly before it is sold out. "One very bad pickup" tries to show that the pickup(Dakota Shelby) is "bad" where it means that it is really powerful, it is also a trustworthy and reliable truck. The unique selling points like the car's power( a pavement blistering fuel-injected 5.2 liter V-8,4 speed automatic transmission,turning 0-60 in 8.5 seconds) the car's suspension(taut-combination of gas charge locks),the car's wheel(Goodyear Eagle GT+4 radial on 15 " aluminium wheels and brakes (rear anti-lock) are stated and it is very informational to show how good the car is with it's respective features. It is necessary to provide information about the car to its potential buyers as they are investing on a sum of money purchasing a product that can be used for a long-term, and they definitely want something with quality and performs well .
"All adding up the the only true mid-size pick up with a very serious attitude performance" shows that the mid-sized pickup has a very great performance on the road. The call to action is stated and it helps anyone who is interested in the car whether to find out more details or the make bookings for the car, so that they will not be left hanging halfway with no further contact details provided, if they are interested. Those who are out of CA, could also call up so that they are given an opportunity to get the car or find out more about the car even though they do not live in CA. The sub headline, " buckle up for safety" is trying to say that the performance of the pickup is so good that you have to buckle up for safety reasons while it travels very fast. The overall body copy has good writing techniques to show how well the pickup performs, necessary information is provided, there is a call to action, and also there is a sub headline.
"All adding up the the only true mid-size pick up with a very serious attitude performance" shows that the mid-sized pickup has a very great performance on the road. The call to action is stated and it helps anyone who is interested in the car whether to find out more details or the make bookings for the car, so that they will not be left hanging halfway with no further contact details provided, if they are interested. Those who are out of CA, could also call up so that they are given an opportunity to get the car or find out more about the car even though they do not live in CA. The sub headline, " buckle up for safety" is trying to say that the performance of the pickup is so good that you have to buckle up for safety reasons while it travels very fast. The overall body copy has good writing techniques to show how well the pickup performs, necessary information is provided, there is a call to action, and also there is a sub headline.
By Michelle Lam Mei Ching, 0316701
Reflection
The five considerations in writing an effective body copy includes:
1. Begin the body copy with clear and concise details about the product, including what it is and how it is used. The copy will go on to address issues such as the benefits of choosing this product over all similar products, an idea of how expensive the product happens to be, and what type of consumer can make use of this product and improve their quality of life.
2. Use Columns - Studies have shown that when people are reading longer lines, their eyes grow tired and they have a difficult time getting from one line to the next without accidentally re-reading the same line or skipping a line. Therefore, columns can be more visually appealing because they make the page seem more approachable.
3. Include the price of the products to boost the selling power of the advertisement. For example, if the price of a product were left out in an advertisement that appears in the newspapers, readers would normally be too lazy to call the store and eventually turn the page.
4. Include testimonials from consumers and experts to make your advertisement more credible and persuasive.
5. Use words that sound active and vigorous.
(Aim: to entice, engage and keep your readers hooked to the plot of your story)
1. Begin the body copy with clear and concise details about the product, including what it is and how it is used. The copy will go on to address issues such as the benefits of choosing this product over all similar products, an idea of how expensive the product happens to be, and what type of consumer can make use of this product and improve their quality of life.
2. Use Columns - Studies have shown that when people are reading longer lines, their eyes grow tired and they have a difficult time getting from one line to the next without accidentally re-reading the same line or skipping a line. Therefore, columns can be more visually appealing because they make the page seem more approachable.
3. Include the price of the products to boost the selling power of the advertisement. For example, if the price of a product were left out in an advertisement that appears in the newspapers, readers would normally be too lazy to call the store and eventually turn the page.
4. Include testimonials from consumers and experts to make your advertisement more credible and persuasive.
5. Use words that sound active and vigorous.
(Aim: to entice, engage and keep your readers hooked to the plot of your story)
Links:
- http://www.wisegeek.com/what-is-a-body-copy.htm
- https://quickstartcopywriting.wordpress.com/tag/writing-body-copy/
- http://quickstartcopywriting.wordpress.com/2010/01/05/surefire-tips-for-writing-persuasive-body-copy/
- http://www.iconicpartners.com/blog/effective-body-copy-design-graphic-design-marketing-part-2#.U1lDvtx9nwI
By Ng Min Hui, 1001F76564