Orcon banner ad
The banner advertisement chosen is the Orcon's Freedom To Change which was produced by Salt Interactive. Orcon is a telecommunications based in New Zealand and is the fourth largest internet service provider in its home country. The banner ad is mainly made up of audio and video supported by the copy "BROADBAND. PHONE. MOBILE. NO FIXED TERM CONTRACTS. FREEDOM TO CHANGE AS YOUR BUSINESS DOES." The video shows how a business grows in a creative manner and carries a humorous vibe. It is aimed at businesses and manages to gets its point across very well. The USP is clearly shown in the video and is comprehensibly stated in the copy, "NO FIXED TERM CONTRACTS". The ad manages to grabs the targeted audience's with its humorous video and the point gets across with the help of the copy. The interactivity of the ad takes the viewer to the company's homepage when clicked on. The writing style of this ad is simple and states the USPs straight ahead and potential customers can understand, in return they would be interested in what Orcon is offering. The features aren't clearly stated as the price of the plan offered is not present in the copy. Overall the ad is creative and executes its purpose.
Link to ad - http://www.bannerblog.com.au/2010/09/orcon_freedom_to_change.php
Link to ad - http://www.bannerblog.com.au/2010/09/orcon_freedom_to_change.php
By Jeinthiran Kajaintharan, 1003C78432
GROUPON GETAWAYS
The new media advertisement chosen is an email ad.
This email ad is a Groupon Getaway deal on a 5 star pool villa stay for 8 in Bali, Indonesia.
First of all, in the ad, the headline used for this advertisement is" 5* pool villa stay for 8 in Bali" which is definitely catchy, especially for people who are looking forward to go on a holiday. It is a 5 star rated pool villa which can accommodate up to 8 people which is ideal for big groups of families or friends. Besides that, they begin the paragraph of the ad with an interesting approach, by stating the highlights like 5-star private pool villa in Nusa Dua, Bali, Beach club, limousine service, and butler service with free Wi-Fi and so on, which will make viewers interested/hooked to read on. The writing style of this advertisement, is informational. They also provide their price ranges of accommodation so it helps viewers roughly know and plan out their budget if they ever plan to stay there. It provides features of the villa, and the location of the villa, and also talked about the culture and the specialty of Bali. Other than that, clear features were provided so it helps viewers to be able to imagine how the place would look like and picture themselves in it, which would definitely stand a higher chance on making viewers more convinced and engage interest. Pictures of the villa were also provided, which is good in helping viewers get a rough idea of how the place looks like, and also it builds credibility so that it does not appear too dodgy or fake. Lastly, there is also call to action provided. This helps viewers who are interested to find out more about the place or to make any bookings, so that they will not be left hanging without knowing where to head to next if they gauged interest.
Here is the link of the advertisement : http://getaways.groupon.my/en/deals/718410160
This email ad is a Groupon Getaway deal on a 5 star pool villa stay for 8 in Bali, Indonesia.
First of all, in the ad, the headline used for this advertisement is" 5* pool villa stay for 8 in Bali" which is definitely catchy, especially for people who are looking forward to go on a holiday. It is a 5 star rated pool villa which can accommodate up to 8 people which is ideal for big groups of families or friends. Besides that, they begin the paragraph of the ad with an interesting approach, by stating the highlights like 5-star private pool villa in Nusa Dua, Bali, Beach club, limousine service, and butler service with free Wi-Fi and so on, which will make viewers interested/hooked to read on. The writing style of this advertisement, is informational. They also provide their price ranges of accommodation so it helps viewers roughly know and plan out their budget if they ever plan to stay there. It provides features of the villa, and the location of the villa, and also talked about the culture and the specialty of Bali. Other than that, clear features were provided so it helps viewers to be able to imagine how the place would look like and picture themselves in it, which would definitely stand a higher chance on making viewers more convinced and engage interest. Pictures of the villa were also provided, which is good in helping viewers get a rough idea of how the place looks like, and also it builds credibility so that it does not appear too dodgy or fake. Lastly, there is also call to action provided. This helps viewers who are interested to find out more about the place or to make any bookings, so that they will not be left hanging without knowing where to head to next if they gauged interest.
Here is the link of the advertisement : http://getaways.groupon.my/en/deals/718410160
By Michelle Lam Mei Ching, 0316701
Reflection
There are many ways to create an engaging and successful new media advertisement. The most important of all, the spelling, grammar and punctuation of the copywriting for the advertisement must not be sloppy and dull as it makes the company look unprofessional and careless. Besides that, instead of being long-winded, it is important that the text copy is straightforward or it'll waste a lot of people’s time and making them lose interest in the advertisement. Also, using active sentences will help spark interest and enhance engagement of the readers. Moving on, it is important to be creative while writing for an advertisement, it’s important to focus on getting the user to click on a link, or to look at something you have shared or like. One way of doing this is to be more creative with your posts or updates. For example, instead of tweeting, “Here is a list of copywriting tips for social media”, you could create excitement and suspense by saying, “For tips on improving your copywriting for social media, follow this link”, or “Are you looking for copywriting tips for your social media campaigns? Here are the tips you need”. Finally, make sure to set time aside to engage as the more activity is going on, the better this will be for your brand's exposure. As for the visual aspects of an engaging and successful new media advertisement, the majority of these advertisements are minimalistic where they are not overly busy or distracting. The advertisements usually include one smart and eye-catching tagline along with one clever image or photo-manipulation that will draw your attention. In conclusion, in order to create an engaging and successful new media advertisement, it is important that the readers are able to participate in what the advertiser's are thinking in order for them to understand the advertisement better and better install the advertisement in memory.
Links:
- http://www.koozai.com/blog/social-media/copywriting-tips-writing-for-social-media/
- http://www.smashingmagazine.com/2009/12/29/ten-clever-effective-series-advertisements/
By Ng Min Hui, 1001F76564