Listerine Print Advertisement
Media : Print Advertisement
Title : What will your mouth go through today?
Sponsor : Listerine
The prospects of the advertisement is aimed towards people who care and wants to take care of the hygiene of their mouth. It is targeted at people who has bad breath and wants their mouth to be clean of bacteria.
The product is the bra nd itself whereby no matter what you consume, Listerine can get the job done.
The problem that the advertisement tends to solve is by showing the audience that no matter how much food or junk food you consume a day, Listerine will kill all the bacteria in your mouth.
The advertisement's objective is to inform the audience that you can eat whatever you want and not be afraid of bacteria in your mouth as Listerine will solve the problem.
The strategy used is by using stacking up food everyone love in a glass and supporting it with a headline to show people that you can eat anything, which portrays the benefit to the people as long there is Listerine. The advertisement will put joy to the audience as they can eat food which everyone likes and turn to Listerine after they are done for the day.
The tone of the advertisement is more to colours as it wants to enlighten a person's day by food and by the mean time make them think of Listerine after a day of enjoying tasty food.
The brand character is the food in the glass.
Posted by: Davin Chuah, 0302899
Samsung Print Advertisement
Media: Print Advertisement
Title: The New F400 With Knock Out Power Speakers
Sponsor: Samsung
Prospects: music lovers, to reach out consumers that use their phones for music entertainment frequently.
Product: Knock out power speaker by Samsung F400.
Problem: the powerful beat by the Samsung F400 speaker could knock out consumer’s eardrum and giving them the satisfaction and able to imagine they are involved in the compose of music.
Objective: to convince the target audience to purchase Samsung F400 because the sound or music produced in the speaker is very clear and gives them the boost satisfaction.
Strategy: the ad includes the catchy headline which is ‘knock out power speakers’ and the main visual with a pair of boxing gloves symbolizing the music key note showcase the power of sound or volume that Samsung F400 can produce with it’s powerful beat. Customers would get the benefit of listening to music like never before because of the powerful speakers and the music or sound could knock them out by just using Samsung F400.
Tone: using the color of light faded grey as the background and sharp image of the boxing glove/ key note to showcase the main benefit.
Brand character: Samsung F400 speaker.
By: Nicholas Wong, 1007K79703
Reflection
In an advertising strategy, an ad agency must find out more about their potential customers. First and foremost, they must begin to identify the demographics and psychographics of their target audience. By doing so, they can find out what the customers want and need.
Research also has to be done on competitor brands to find out more about their products. A particular brand can have the upper hand by being able to state why their products are better than their competitors.
Besides that, providing information about the product is also essential. Description of the product what it does is informative to the target audience. The audience wants to know how the features of a product can benefit them.
Another thing to consider is to make use of cultural references or current buzzwords. A buzzword is a word or phrase that is considered to be fashionable or trending at a particular time. An example would be “YOLO” which is an acronym for ‘You Only Live Once’, which encourages people do pursue whatever they want to as they only have one life to live. By using these words, the target audience will be able to an instant connection with the advertisement.
Research also has to be done on competitor brands to find out more about their products. A particular brand can have the upper hand by being able to state why their products are better than their competitors.
Besides that, providing information about the product is also essential. Description of the product what it does is informative to the target audience. The audience wants to know how the features of a product can benefit them.
Another thing to consider is to make use of cultural references or current buzzwords. A buzzword is a word or phrase that is considered to be fashionable or trending at a particular time. An example would be “YOLO” which is an acronym for ‘You Only Live Once’, which encourages people do pursue whatever they want to as they only have one life to live. By using these words, the target audience will be able to an instant connection with the advertisement.
Posted by: Nicholas Low,
1001R77126
1001R77126