candie foundation
The advocacy ad I've chosen in one from Candie Foundation. This foundation focuses on trying to convince teenagers not to be pregnant. The foundation did this campaign where by they used celebrities that teenagers recognise or idolise coupled together with statements about how having a baby as a teenager would not be fun. This is followed by a short copy of that supports the main headline of the ad. With the images of celebrities to grab attention and a message that plays with an issue that is becoming a global problem, the campaign successfully fulfils the need to enhance the image of the foundation in the general public's mind. The way the copy is written would be effective on the targeted audience, teenagers. And since, the campaign is a series, and a long term one at that, it will probably be effective and have an impact on people's perception of the issue at hand.
By, Jeinthiran Kajaintharan. 1003C78432
National Geographic
The advertisement I have chosen is an advocacy advertisement. Advocacy advertising aims to influence the public about an issue be it political, economical or even social and I think that National Geographic did a good job in highlighting the issue on animal extinction. First, by stating an impactful headline, "it's time to START CARING", which would make people stop to look, and wonder what should they start caring about. Followed by a visual of a human hand holding a piece of feather covered with animal blood. It will give an impression of sympathy and awareness towards these creatures. Then, accompanied by the tagline, " for time is running out" which is a rather good sentence , to tell people that these creatures(animals) are facing extinction and they should do something about it quickly, before it is too late. Besides that, putting images of some animals that are facing extinction which will further convince people to take part in helping National Geographic save these creatures. Lastly,there is a call-to-action is stated below, which is necessary so that people will know where to call or which website to visit if they want to lend a helping hand. Overall, I think this is a good advocacy advertisement, simple yet effective to get people to do something about it.
By,Michelle Lam Mei Ching. 0316701
Reflection
Press Release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to grab the interest of a journalist or publication.
In order to do so, there are certain things that need to be taken into consideration while writing a piece of press release, such as:
1. The Perfect Headline - headlines are very important as it grabs the readers' attention; without a good headline, the rest will not be read.
2. Get right to the point in the first paragraph - because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
3. The Shorter, The Better (one page or 400-500 words) - The point of a press release isn't to give them everything, "It's a bait, lure them". (Long, M.)
4. Include Contact Information (preferably at the top of the page) - A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. "The reporter just wants to know who to talk to", according to Long.
5. Provide Access to more Information - Where prospective writers can learn more about your mission and what you've already accomplished. (E.g. Company's website)
In order to do so, there are certain things that need to be taken into consideration while writing a piece of press release, such as:
1. The Perfect Headline - headlines are very important as it grabs the readers' attention; without a good headline, the rest will not be read.
2. Get right to the point in the first paragraph - because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
3. The Shorter, The Better (one page or 400-500 words) - The point of a press release isn't to give them everything, "It's a bait, lure them". (Long, M.)
4. Include Contact Information (preferably at the top of the page) - A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. "The reporter just wants to know who to talk to", according to Long.
5. Provide Access to more Information - Where prospective writers can learn more about your mission and what you've already accomplished. (E.g. Company's website)
Links:
- http://www.entrepreneur.com/article/232296
- http://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html
- https://ireach.prnewswire.com/tips.aspx
- http://money.howstuffworks.com/business-communications/how-press-releases-work1.html
- http://www.prdaily.com/Main/Articles/7_tips_for_writing_a_killer_press_release_16288.aspx#
- http://www.streetdirectory.com/etoday/why-headlines-are-so-important-wojfee.html
By,
Ng Min Hui
1001F76564
Ng Min Hui
1001F76564