candie foundation
National Geographic
Reflection
In order to do so, there are certain things that need to be taken into consideration while writing a piece of press release, such as:
1. The Perfect Headline - headlines are very important as it grabs the readers' attention; without a good headline, the rest will not be read.
2. Get right to the point in the first paragraph - because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
3. The Shorter, The Better (one page or 400-500 words) - The point of a press release isn't to give them everything, "It's a bait, lure them". (Long, M.)
4. Include Contact Information (preferably at the top of the page) - A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. "The reporter just wants to know who to talk to", according to Long.
5. Provide Access to more Information - Where prospective writers can learn more about your mission and what you've already accomplished. (E.g. Company's website)
- http://www.entrepreneur.com/article/232296
- http://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html
- https://ireach.prnewswire.com/tips.aspx
- http://money.howstuffworks.com/business-communications/how-press-releases-work1.html
- http://www.prdaily.com/Main/Articles/7_tips_for_writing_a_killer_press_release_16288.aspx#
- http://www.streetdirectory.com/etoday/why-headlines-are-so-important-wojfee.html
Ng Min Hui
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