Medical Print Ad - Stony brook medicine
The medical ad presented is considered ethical. The claims made in the body copy are not offensive. The fact that the hospital won the Nobel Prize for the MRI is a factual claim. The follow up sentence about the hospital being one of the first hospitals to offer simultaneous MRI/PET scans is not misleading or exaggerated as it did not state that they are the first hospital to offer it. The body copy does not discredit other hospitals either.
Furthermore, the ad does not simply imply any guarantees of curing. It just states that doctors are able to get more precise information from the simultaneous scans. This ad is also ethical because it does not induce fear among their consumers. The visuals of the ad shows an equation of the addition of the PET scan and the MRI scan which results in the simultaneous scan of the PET and MRI.
Lastly, there is a call to action at the bottom of the ad which prompts consumers to visit their website. The logo of the hospital is also placed at the bottom of the ad.
Nicholas Low
1001r77126
lego advertisement - children
The headline is ethical in such a way that it does not mislead the audience because it is straight to the point. The language used are also more approaching to children. The claims in the body copy is not offensive. Lego claims that the PreSchool Building Sets are the perfect playthings for kids, but they did not compare their sets with other toy companies or discrediting others.
The information given in the body copy are also factual and precise. it states that the product is original, and indeed Lego is original. They also provide information about the specific parts like the blocks, wheels and doors that are in the set. In the ad, they also demonstrate comparison with the size of regular bricks and the PreSchool bricks for safety purposes.
The visuals of the ad is ethical as it appeals to the correct target audience which are the kids. Lastly, Lego shows the originality of the ad in placing their registered trademark for credibility of the ad.
Nicholas Wong
Eye-opening APPROACH to copywriting
By,
Davin Chuah 0302899